Providing CFO services and Business Transition Services in Austin, TX and surrounding areas
Jarrell, TX CFO
33 Years of Experience
Texas State University
Certificates & Licenses:
Vistage International, Inc.- Trusted Advisor Program
Contact Keith Frase and receive a free Discovery Analysis™
- A confidential meeting with the business owner(s), then interview company staff.
- Look at the company’s financial information and computer systems.
- Benchmark financial information against industry averages.
- Create a confidential report of our findings in The Strategy Gameplan™
Keith has 25+ years of business management experience including Vice President of Finance & Administration, CFO and CEO. He brings a unique background and broad range of skills to team with entrepreneurial, growth and mid-market companies to achieve superior growth and profitability. His CEO experience brings a valuable perspective in identifying needs and providing solid solutions that will achieve superior results for his clients.
Keith thinks as a business person first and uses his financial expertise as a means to bring order, establish metrics and measure results that work to help a company achieve its maximum potential. He has a unique blend of hands-on management as well as board room and strategic experience that allows him to work and relate well within all levels of an organization. He understands the perspective of the owner and has the skills and expertise in working with staff members to achieve top performance for the company.
Keith has experience with a company going from privately-held to employee-owned to a sale to a private equity firm. As CEO he used strategic pricing techniques, new supplier development and team building to quadruple company revenues and profits in four years. In addition to his CFO experience, he has managed IT, HR, Procurement and Contract functions for a mid-size company. He provides business expertise in several areas including:
- Cash Management/Forecasting
- Financial Forecasting
- Budgeting and Planning
- Operational and Financial Analysis
- Strategic Planning
- Pricing Strategies
- Product Line Profitability Analysis
- Providing Financial and Operational Reports in Meaningful and Understandable Formats
- Cost Reduction
- Analysis and Solutions
- Risk Management and Workers Compensation
- Due Diligence
Keith holds a BBA degree with a concentration in Accounting from Texas State University. He has served as a board member for both profit and non-profit organizations.
Keith lives in the Austin area and has a daughter, Melissa, and son, Colton. He has a passion for wildlife photography and loves traveling the Texas Hill Country area.